Author name: whitehart

The challenge was to refresh Energade’s identity for a new generation of consumers, expanding the brand’s relevance beyond elite athletes and ensuring the design feels bold, modern and compelling on shelf.

The challenge was to preserve Nederburg’s rich brand equity and iconic assets without alienating loyal consumers, while updating the design to feel fresh, relevant and suited to today’s digital-first world.

The challenge was to reinterpret Amarula’s rich African heritage through a modern lens, delivering a refreshed identity that honours its roots while resonating with contemporary audiences across the world.